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How to Use Location Tracking for Mobile Service Providers Brian Dziuk | Nov 5, 2019 12:15:00 PM

If you manage a mobile service fleet, you’re constantly wondering how to increase fleet efficiency without sacrificing your customer experience. Streamlining your fleet management initiatives through location tracking can help—and if this can mean the difference between you and your competition, optimizing your fleet management should be a no-brainer.

But can location tracking really make that big of an impact on fleet efficiency for mobile service providers? The signs point to yes!

Location tracking and GPS tracking devices are powerful fleet management solutions that boost fleet efficiency by reducing fuel costs, allowing you to better serve your customers, and allowing your employees to service more sites each day. How? Get ready to find out!

What is Location Tracking?

An optimized mobile service fleet with location tracking capabilities will have 24/7 access to the exact location of its vehicles, assets, and high-value large equipment. In addition, leveraging location tracking by tagging your vehicles or assets with GPS tracking devices provides you with information that goes far beyond just location.

Beyond just tracking where your vehicles are, vehicle tracker devices can also provide critical diagnostic information about your fleet, including fuel consumption, driver behaviors, and more. Through this powerful technology, you can gain insights from accurate, verified data that can then be used to boost fleet efficiency in a variety of ways!

How to Improve Fleet Efficiency With Location Tracking

As a fleet manager, you need data to make informed decisions and increase the efficiency of your fleet. Having access to this critical information can help you identify areas of waste and streamline processes in order to fix them.

So, if you’re wondering how to improve fleet efficiency, the first step is asking the right questions. Is there a faster route a driver could have taken from service site A to service site B? Can your vehicles reduce overall travel time to reduce fuel costs? Then, you can look to the data provided by GPS tracking devices and location tracking to help you answer these critical questions and analyze efficiency. If you find an area where you could be more efficient, then you can make the necessary improvements!

Keeping track of your fleet can also make management decisions easier and more efficient. By knowing the real-time location of every vehicle in your fleet, you can dispatch vehicles according to proximity to a service site. This way, drivers can get to their work sites faster—meaning less wait time for your customers and lower fuel consumption for your fleet.

How to Provide Better Customer Service With Location Tracking

If you’re wondering how to provide better customer service, location tracking can set you up for success here too. A major benefit of having precise and accessible information about the location of your vehicles is the ability to improve customer service! This is so important because as a fleet manager, you know that happy customers are critical for your business—and GPS tracking devices make boosting your customer service scores an easy task. How?

It’s no secret that customers value accurate information about service times and will appreciate not having to wait around longer than expected for their mobile service providers to arrive. By increasing service time transparency, you can easily cultivate positive customer experiences and strengthen trust. Location tracking makes this possible—when you can see exactly where your vehicles are and how close they are to their next service site in real-time, you can quickly and easily call up the customer and let them know exactly when they’ll arrive.

GPS tracking devices can also increase the speed of service. Using a vehicle tracker device, fleet managers can optimize routes and determine the quickest way for their mobile service providers to get from point A to point B. By cutting down on travel times, your employees can spend less time on the road and more time with your customers, and your customers can spend less time waiting around—a win-win for everyone.

How to Drive Additional Revenue With Location Tracking

In addition to helping you deliver mobile services more quickly and reliably, location tracking also can increase your profitability. Using data collected from GPS tracking devices, your newly optimized routes will enable employees to spend less time traveling between sites and more time providing actually services.

These optimized service routes will mean that employees can service more customers each day, driving additional revenue for your business. Plus, this increased productivity of employees reduces wasteful labor costs for your organization and enables you to continue boosting your profit margins.

Ready to Implement Location Tracking in Your Own Fleet?

Implementing GPS tracking devices is a simple yet effective way to make fleet management a breeze for fleet managers in mobile service fleets. By increasing revenue, boosting customer satisfaction rates, and providing the critical data you need to make more efficient decisions, location tracking is a cost effective tactic that is worth adding to your fleet management strategy.

If you’re ready to boost fleet efficiency to reap all the benefits we just discussed, GPS tracking might be an ideal solution for you! Interested in implementing location tracking in your own mobile service flee? Contact a Rastrac expert today to learn more or request a demo of our software in action!

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