Ensuring driver safety is a key component of fleet risk management. After all, protecting your employees, vehicles, assets, and other travelers on the road should always be a top priority. However, distracted driving can lead to unsafe habits that put all of these things at risk—one of the most dangerous being hard braking.
We’re here to break down some of the risks and costs associated with hard braking so you understand just how important it is to eliminate this habit in your fleet. We’ve also compiled a few tips for how to avoid hard braking with GPS tracking devices and fleet management solutions! Let’s get started.
Understanding The Risks of Hard Braking
Unsafe driving habits, including but not limited to hard braking, can end up costing you big time. Here are some of the major risks of hard braking and how they can affect fleet risk management.
Dangerous Auto Collisions
If a driver in your fleet has a habit of hard braking, it can drastically increase their risk of getting into an accident. This not only puts your own driver at risk, but risks the lives of other drivers, passengers, and pedestrians on and around the road.
Higher Workers’ Compensation, Insurance, and Legal Costs
If a hard braking incident results in a death or injury, you could find yourself dealing with safety investigations, higher workers’ compensation premiums, insurance claims, and possibly even lawsuits. These high costs can be detrimental to your organization’s reputation and financials.
Increased Fleet Maintenance and Vehicle Repair Expenses
Hard braking is incredibly hard on your vehicles as it can damage brake pads, warp rotors, and cause tire treads to wear much faster. This increases service costs and reduces the useful life of the vehicle parts you’ve invested in.
How to Avoid Hard Braking in Your Fleet
Now that you know the risks and costs associated with hard braking, you can create an effective fleet risk management plan that protects your organization. But what should that include? If you’re wondering how to avoid hard braking in your fleet, GPS tracking is a valuable solution. Here are three ways how.
Leverage GPS Tracking Systems for Fleet Management.
When you think of GPS tracking devices, you might assume that all they can provide you with is location data. While fleet tracking software does in fact allow you to pinpoint the exact location of a vehicle remotely and in-real time, it can also do so much more! Fleet vehicle GPS tracking systems can be used as a powerful tool to conduct more effective fleet risk management and improve driver safety. How?
GPS tracking devices can provide an impartial, verifiable record of driving activities and behaviors, including hard braking, rapid acceleration, driving speed, and turning motion. With accurate and reliable data, you can know with certainty if one of your drivers is regularly practicing unsafe driving habits such as hard braking—increasing driver accountability and preventing a “he-said, she-said situation” from occurring between employees and fleet management.
Remotely Monitor Hard Braking Patterns.
We understand that conducting effective fleet risk management can be a challenge for fleet managers. After all, it’s very difficult to monitor driver safety habits when you’re not able to physically be in each vehicle with every driver. But what if there was a way you could identify patterns of hard braking remotely? With GPS tracking devices, this can be your reality.
PocketRastrac, one of our valuable fleet management solutions, is a mobile GPS tracking and fleet safety app for smartphones and tablets. It will provide real-time positions for all of your fleet vehicles, as well as monitor travel speeds, hard braking habits, turning motions, and more. You’ll receive comprehensive data reports which can be easily accessed through the app from any location, and even set up alerts if hard braking occurs. You’re also able to experience secure two-way messaging so you can check in with drivers to make sure everything is okay after a hard braking incident—without ever leaving the app. This allows you to quickly identify and resolve any safety concerns or issues in real time.
Build Better Driver Safety Habits Over Time.
A major responsibility of your fleet risk management team is to improve driver safety by identifying and correcting unsafe driving habits such as hard braking. Good news—we offer numerous fleet management solutions to help you accomplish this. In fact, we recently introduced RastracView, a powerful driver safety and GPS tracking app that can transform any smartphone into a powerful collision avoidance system.
The app will generate a safety score for each individual trip based on factors such as maximum and average speed, harsh driving patterns like hard braking, and acceleration/deceleration rates. The score is then displayed on the app’s dashboard for the driver to see, and sent in a comprehensive report to fleet management. This allows drivers to gain awareness of their unsafe habits in real-time so they can correct them for future trips. It also enables fleet management to keep track of how driving behavior patterns are changing over time. This way, if a driver’s safety score is only continuing to decrease, you can identify that you need to step to try and solve the problem with additional safety trainings.
Overall, utilizing GPS tracking systems for fleet management can be a comprehensive solution that allows you to monitor a driver’s location plus the way they’re operating your vehicles. By having access to comprehensive driver safety data and reports, you can quickly and easily identify any hard braking patterns in your fleet so they can be corrected as soon as possible. This, in turn, helps your business avoid the many risks and costs of hard braking!
For more information about how Rastrac’s various GPS tracking devices and fleet management solutions can minimize hard braking in your fleet, reach out to one of our experts today!