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5 GPS Fleet Tracking Myths: Debunked! Brian Dziuk | Jul 26, 2017 12:38:37 PM

Myths are created from stories, not facts. GPS fleet tracking myths may have originated when the technology became fully operational in 1995, but it’s come a long way since then. It’s smaller, cheaper, more powerful, and highly versatile. Following are five fleet tracking myths: debunked!

1. Only Large Fleets Benefit from GPS Tracking

Small fleet of mobile service providers

The smallest of fleets can benefit from the advantages provided by a GPS tracking system. Many smaller fleets run on a tight budget, and whether your fleet is running five vehicles or fifty, savings can be substantial in terms of costs associated with overhead, fuel consumption, maintenance, and insurance. GPS technology gives a small fleet a competitive edge in numerous ways, such as:

Improved Customer Service

Often customers want to know where their load is, and what time it will arrive. GPS tracking systems pinpoint the location of the vehicle and its cargo, and estimated times of delivery are made extremely accurate.

Superior Fleet Management

Fleet managers using GPS tracking systems can make sure that their valuable assets are being properly used. Vehicles that are not monitored can detour from work routes, be taken on side trips, or parked for hours without anyone being the wiser. These activities are substantially reduced when the fleet manager can detect a vehicle’s current location and the amount of time that the vehicle has spent there. Drivers are less likely to get to work late (or leave before their quitting time) when they realize that their activities are being monitored.

2. GPS Tracking Systems are Too Complicated

Most GPS tracking systems are comprised of a tracking receiver, which is installed in every vehicle, and a user interface that collects, organizes, and presents the data. Installation is a simple process.

While advanced features may require some time to assimilate, the learning curve is short for GPS basics, such as vehicle location, usage, and driver behavior. Fleet managers are presented data in a dashboard view by simply logging onto a website from their computer or smartphone. Fleet activity becomes transparently obvious as information is displayed in report, chart, or graph formats.

The user interfaces are generally highly intuitive, which make it easy to use for all essential personnel.

3. GPS Tracking Does Not Benefit Fleets that Drive the Same Route Every Day

Driving the same route

Drivers who follow the same route daily can benefit from the route optimization features of a GPS tracking system.

For example, traffic conditions, accidents, or construction can delay drivers for long periods of time. GPS navigation systems can detail alternate routes to avoid trouble areas and keep the vehicle on schedule to complete the job.

The individual progress of each vehicle can also be observed so that a fleet manager is able to monitor job completion and note problems early on should adjustments need to be made or work redistributed. The smallest of fleets will realize higher productivity, less fuel consumption, and greater customer satisfaction when optimizing routes in real-time for pickups and delivery.

4. GPS Tracking Systems are Too Expensive

Many fleet managers have bought into the myth that GPS systems are too expensive, when actually there is a rapid return-on-investment in savings. Areas that realize cost reductions include:

  • Fuel Consumption
  • Travel Distance
  • Labor
  • Maintenance and Repair
  • Insurance

GPS alerts are an important notification feature of modern technology. Alerts can be established that save on fuel consumption, allowing managers to curtail excessive idling, speeding, and side trips by drivers. Alerts can be set that proactively address all vehicle maintenance and repair needs.

Any route deviations can trigger an alert, as well as, any unanticipated use of a vehicle, in or out of a specific area. Insurance premiums are also frequently discounted as a result of a GPS system installation. These benefits often vastly outweigh the cost of fleet GPS solutions.

5. Drivers May Take Offense and Quit

Drivers will quit their job

GPS tracking systems do offer features that help fleet managers monitor and track driver performance and activity, but they also offer many advantages that are directly advantageous to the driver. Route optimization and efficient dispatch help drivers complete more jobs per day while lowering frustration levels associated with delays.

Driver safety is enhanced as aggressive driving and speeding habits are lowered, often just by the fact of being monitored. Vehicles are made safer due to a strict preventative maintenance programmed into the system. The economic advantages offered by GPS systems work to increase job security for drivers and typically offers them opportunities to earn more money. Reluctance turns to reliance for most drivers after using a GPS system for only a short period.

If a belief in a myth is stopping you from investing in a GPS tracking system, check out the facts. The thousands of dollars your fleet may save in costs; now that’s a fact you can bank on. Learn more by checking out RASTRAC's other resources right now.

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