As a moving company, your vehicles aren’t carrying your own inventory—they’re transporting the valuable, sentimental, and expensive items that your customers are trusting you to move to their new home or business. That’s a big responsibility, so you want to make sure you’re able to protect those assets, all while providing a great customer experience and maintaining fleet efficiency so you can stay profitable.
So, how can you do it all? Asset tracking is a valuable solution that can drastically improve efficiency in your moving truck fleet while also driving revenue and customer satisfaction. Here are a few ways how.
What is Asset Tracking?
Asset tracking systems use GPS location tracking data to monitor assets in real-time. This data streamlines your fleet management efforts, giving you greater control of your high-value assets in the field and making your overall fleet operations more efficient.
How to Leverage Asset Tracking to Improve Efficiency in Your Moving Truck Fleet
Now that you know what asset tracking is, how can it actually be used to drive fleet efficiency in your moving company? Here are three simple ways you can experience streamlined fleet operations, reduced fleet costs, and higher customer satisfaction ratings by implementing asset tracking systems in your moving truck fleet!
1: Quickly Identify and Recover from Asset Theft
Moving truck fleets can be a huge target for theft since they are often carrying valuable electronics, furniture, and other household items. Your customers are trusting you to move their assets from one location to the next safely, and asset tracking can help you accomplish this. Asset tracking software is often paired with GPS tracking devices that are installed on particular assets or inside the vehicle carrying them, allowing you to monitor the exact location of your assets in real-time. Plus, you can see if they are sitting idle in a truck or en route from one location to the next. This way, if one of your moving trucks goes missing or you identify from the location tracking data that an asset is not where it should be, you can quickly alert the authorities.
Quickly reporting missing assets, having verified and documented location data to back up your claim, and being able to continue tracking them greatly increases the chances that law enforcement will locate your stolen assets. This helps to prevent the huge expense of having to replace an entire vehicle, plus the cost and hassle of dealing with insurance claims if a customer’s personal items are stolen.
2: Build Optimized Routes for Improved Fleet Efficiency
With asset tracking software, you’ll be able to build optimized routes that reduce customer wait times, eliminate wasteful fuel consumption, and decrease travel time for your employees. By predetermining routes that avoid construction zones, traffic jams, or road closures, drivers in your moving truck fleet will spend less time frustrated on the road and more time servicing your customers.
Taking the most direct routes also helps you reduce fleet costs by minimizing wasteful fuel consumption and maximizing efficiency so you can get from point A to point B faster. Not only does this save you on fuel expenses, it also helps you improve your customer service.
Your employees will be able to quickly get to the first site to pack up the truck, then get to the next location faster. This way, they can unload the assets and get your customer’s new home or business set up with as quickly as possible. By minimizing downtime between services sites, you’ll be able to move more customers each day—maximizing revenue and profits!
3: Use Real-time Location Tracking to Deliver Better Customer Service
Leveraging asset tracking software and vehicle tracker devices make it possible to pinpoint the exact location of your moving trucks and the valuable assets they are carrying in real-time. With access to this data, you’ll be empowered to give your customers more precise and accurate arrival times rather than a wide window.
However, even if your drivers are taking the most strategic and optimized routes, things can still happen—like an accident or piece of debris in the road that causes a sudden halt in traffic. In these instances, fleet management will receive alerts about route changes so they can make adjustments in real-time. Fleet management can also reach out to the customer and explain the delay, then give an updated arrival time rather than a generic “we’re running late” response. This transparency and honesty can go a long way in improving your customer service scores and online reviews, building long-term loyalty with current currents and attracting new ones.
Overall, improving fleet efficiency in your moving company can result in reduced fleet expenses, increased revenue, and higher customer service ratings. If you’re ready to experience the benefits of asset tracking in your own moving truck fleet, reach out to a Rastrac expert or sign up for a software demo today!